London College of Fashion, in collaboration with Holition and My Shopping Spy present, ‘Join the Front Row’, allowing you to virtually experience the MA14 catwalk show on the palm of your hand. The idea was to re-create the MA14 fashion show experience as if it were happening right in front of you. All you need to do is print the runway, download the MA14 app and point at the runway with your Iphone or Ipad to trigger the show. You can also read more about the project, watch the backstage video and connect with the designers in the ‘About’ section in the top right corner.